Bvlgari Launches The Reimagined SS 2020 Leather Goods and Accessories and Partners with Vogue Japan to Celebrate the Magazine’s 20th Anniversary
This year, Bvlgari has set the scene with the ultra-coveted SS 2020 leather goods and accessories at Milan Fashion Week, as well as holding the #TOKYOGLAM party at Bulgari Hotel Milano to celebrate Vogue Japan’s 20th anniversary
Jewel-like craftsmanship, gem-inspired studs and an unmissable touch of glitter: the Glam Rebel mood of the Collection leads Bvlgari’s irreverent spirit in crafting trailblazing jewels at the core of its Leather Goods artistry. For Spring/Summer 2020, Bvlgari reimagines the Serpenti handbags, updating the variations of bold colours, glinting chains, geometrical patterns, gems, stones, edgy studs and ultra-luxe skins.
For the chain mania, Bvlgari offers four variations: Serpenti Forever Chain Pavé, Serpenti Forever Graphic Chain Pavé, Serpenti Diamond Blast Whispy Chain and Serpenti Diamond Blast Micro. The handbags feature Bvlgari’s iconic diamond pattern, and can be carried over-the-shoulder or cross-body, even as a belt-bag.
In the universe of leather goods, ultra-luxe skins are like the one-of-a-kind gems in the world of jewellery: blending its two fields of expertise and adding a rock-chic approach, Bvlgari introduces the Serpenti Forever Gem Python, smooth black calfskin and back-cut python skin with a metallic finish, topped off with a handle embellished with multi-shaped onyx and mother-of-pearl jewel studs. The brand also unveils the classy Serpenti Forever Gem Calf Leather in Rosa di Francia, that features mosaic of hexagonal scale-inspired onyx studs and mother-of-pearl appliqués.
The collection also showcases hand-stitched butterfly appliqués inspired by Bvlgari’s heritage tremblant brooches. They are seen on the bewitching Serpenti Forever Butterfly Flow. In the same free spirit, an array of hand-painted vibrant colours adorn the Serpenti Forever Neon Python, the Serpenti Forever Psyche Python, and the Serpenti Forever Cloud Galuchat.
In addition, Bvlgari also partners with Vogue Japan to celebrate the magazine’s 20th anniversary. In commemoration of this special anniversary year, Vogue Japan is deploying a raft of special contents in the magazine, website, and fabulous events. One of the major events on this year’s calendar was an exclusive party on the theme of #TOKYOGLAM in partnership with Bvlgari, held at the Bulgari Hotel Milano on Wednesday, 18 September 2019, the first day of the Milan Fashion Week. The Bulgari Hotel Milano was magically transformed into #TOKYOGLAM for one night only.
Celebrating internationally famous Japanese contemporary culture with a “kawaii” dress code, the event was hosted by Vogue Japan’s Editor-in-Chief Mitsuko Watanabe and Creative Director-at-Large Anna Dello Russo, together with Bvlgari CEO Jean-Christophe Babin. The party was also graced by the photographic dynamic duo of Luigi & Iango, who have been responsible for many of the magazine’s cover photo shoots, and designer, influencer and founder of the Attico brand Gilda Ambrosio attended as special hosts, with the special DJ set of the model and fashion icon Sita Abellan.
The star-studded guests featured high-profile celebrities and models such as Priyanka Chopra, Irina Shayk, Vittoria Ceretti, Hikari Mori, Kimura Koki, Stella Maxwell, Kat Graham, Gala Gonzales, Caro Daur, Candela Pelizza and Sabrina Elba, among others. The guests were welcomed by Monster Girl Colorful Pop Macaroons featuring a set design inspired by Harajuku Kawaii Monster Café in Tokyo.