TAG Heuer Reveals Revamped Carrera Lady Timepieces

TAG Heuer reveals emboldened version of the refined and feminine Carrera Lady watches while staying true to the Carrera line’s daring personality and iconic heritage.

TAG Heuer Reveals Revamped Carrera Lady Timepieces

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TAG Heuer reveals emboldened version of the refined and feminine Carrera Lady watches while staying true to the Carrera line’s daring personality and iconic heritage.

Originally introduced in 1963, the TAG Heuer Carrera collection bonds with the world of motor racing and continue to drive the line, which has become one of the brand’s most popular and well-known collections. The Carrera Lady line is no different – focus, drive and a daring attitude distinguish both the adventurers who race for a living and the woman who knows what she wants to achieve and won’t take her foot off the gas until she gets it.

Elegant and enduring, the Carrera Lady timepiece features a new design that enhances the entire 36 mm collection. From bold colours to the improved readability of the dial, the revamped Carrera Lady timepieces, available with quartz or automatic movement, deftly combine performance and style.

To capture the style and personality of the new Carrera Lady watches, the Swiss watchmaker arranged a photoshoot with model, actress and TAG Heuer Brand Ambassador Cara Delevingne. Fearless and feminine, Cara’s personality and reputation are a perfect complement to these contemporary products.

Cara commented: “For me a watch is not only a fashion accessory, it’s also something that reflects who you are and your way of life. In that regard, I like my watch to be daring, bold, and noticeable. The first thing you notice when you look at the Carrera watches is the design, the lines, the elegance without being too classic. I really like the touch of color, the stainless steel bracelet, and how you can wear them with different looks throughout the day”.

A glance at the dial reveals refined indexes and hands. The dial is available in white mother-of-pearl, purple, blue, grey and black, and is perfectly legible thanks to its markedly pure design. A seconds scale is printed on the flange around the dial, and is surrounded by either a smooth or diamond-set bezel. A final detail that sets the new Carrera Lady wristwatches apart from their predecessors is the date window at 3 o’clock – the frame boasts an intriguing trapezoidal shape, as opposed to the square shape of the original.

The 36 mm stainless-steel timepieces now feature curved lugs that are fastened to a brushed and polished stainless-steel bracelet, a calfskin strap or an alligator leather strap with a satin finish. The case size, larger than those of the women’s watches that TAG Heuer generally creates or other ladies timepieces, is ideal for a statement-making piece that is robust yet classy.

These watches for elegant women are available with purple, taupe or grey alligator leather straps, while quilted calfskin straps in black or blue also give a feminine touch to the overall look. The models powered by an automatic movement are available with a taupe-coloured alligator leather strap or a stainless-steel bracelet. TAG Heuer chose this collection to present its new folding clasp for leather straps, which is thinner than previous models and gives the overall aesthetic of the watch a wonderfully refined appearance.

The caseback of the quartz-powered models is stamped with the TAG Heuer logo and collection name, along with a cross-hatched pattern that serves as a nod to the Carrera line’s motor-racing heritage. Alternatively, the mechanical-movement counterparts feature a sapphire caseback that provides an unobstructed view of the automatic calibre within.

With their feminine flair and understated sophistication, any one of the new models in the TAG Heuer Carrera Lady 36 mm collection will make the ideal accessory for the discerning and confident modern urban woman.


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