Dior Announces Harrods Pop-Up Store in London
For the launch of its Fall-Winter 2019-2020 ready-to-wear collection by Maria Grazia Chiuri, Dior announces the opening of a pop-up store in the heart of Harrods department store in London, from August 3rd to 31st.
A décor reprising the colours and inspirations of the show, done entirely in variations of black with green, red or white checks, celebrates British culture and the ties the House has always cultivated with England. A telephone booth and even an English taxi, clad in the same motifs, complete this homage.
The pop-up features a selection of ready-to-wear, footwear and bags, such as the Dior Book Tote. Available in leather, checks or the Dior Oblique jacquard, this now-iconic accessory will also be unveiled in an exclusive version adorned with the Union Jack motif.
Woven bracelets and D-Connect sneakers by the Artistic Director, already fashion musts, as well as the refined bob hat created by Stephen Jones, have been reinterpreted in new green versions. The TravelDior line in Dior Oblique canvas – presented in exclusivity here and in two other boutiques only – dedicated to the world of travel and composed of pieces including a trolley, a vanity case, a travel-sized perfume case and luggage labels, is featured in this limited-edition showcase. A unique ABCDior customization service makes it possible to personalise the Diorcamp and Dior Book Tote bags, as well as Walk’n’Dior sneakers and luggage labels.
To mark the occasion of the Pop Up, taxis and a double-decker bus – themselves wrapped in two-tone checks – will motor through the streets of London for the duration of the event.