The Rolls-Royce Phantom Features on A Silver Screen
Critically acclaimed British photographer Rankin captured Rolls-Royce Phantom and Gwendoline Christie as his subject in a short film.
Rolls-Royce Phantom sits at the apex of the luxury world and has graced some of the most formative moments of the 20th and 21st centuries with an assuring, silent and sophisticated presence. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors.
Alongside these notable individuals lie a rare and coveted subset of enthusiasts. These young individuals, iconoclasts by nature, have long regarded Phantom as the ultimate expression of creative will. Take for example Salvador Dali who filled a Phantom with 500 kilograms of cauliflower, or John Lennon who selected his Phantom as a canvas for a psychedelic mirage.
More recently, Skepta – darling of the Grime scene, transformed Phantom into a rolling recording studio. And now, Rankin – a British photographer that is renowned for his strong sensorial style and is counted among the great photographers and filmmakers of our time, made Phantom his subject in a short film that speaks directly to a new generation of Phantom customer. This generation are hyper-successful, self-made, individuality seekers; this generation are in the driving seat.
Rankin cast Gwendoline Christie, the English star of stage and screen, most recently known as Lady Brienne of Tarth in ‘Game of Thrones’ and Titania in London’s Bridge Theatre’s ‘A Midsummer Night’s Dream’, as the heroine who takes to the wheel and puts Phantom through its paces. Herself a symbol of non-conformity and unapologetic success, Christie’s role boldly challenges preconceived impressions of Phantom owners.
Rankin explained that he wanted to express this one-of-a kind sensation and wanted everyone to know exactly why Rolls-Royce are the best of the best and why Phantom is the icon. Rolls-Royce is the ultimate British brand and to drive Phantom was the best driving experience of my life as it was exhilarating and effortlessly wild, Rankin continued. Gwendoline Christie also added that the Rolls-Royce Phantom is a car of rare timelessness that epitomises excellence in craftsmanship and authentic luxury in modern terms.
Rankin’s short film will be premiered on screens at this year’s Festival of Speed at Goodwood and can be viewed online at rolls-roycemotorcars.com from 4th July, 2019.