Tag Heuer And Chris Hemsworth Launch Autavia Collection
TAG Heuer and global Brand Ambassador Chris Hemsworth officially launched the Autavia Collection in Australia today with an adventurous aviation and automobile inspired media lunch at the iconic Catalina in Rose Bay.
The guests, which also included Elyse Knowles, Scott Pendlebury and Pip Edwards, were treated to a seaplane ride over the beautiful Sydney Harbour after Hemsworth shared anecdotes of his relationship with TAG Heuer, latest adventures and favourite TAG Heuer timepiece from the collection.
The daring new Autavia collection was showcased alongside the heritage Autavia pieces from the TAG Heuer Switzerland museum at the intimate event. From 1933 to 1957, the Autavia was a dashboard instrument used in racing cars and aircrafts. The name itself comes from the combination of automobile and aviation. After production of the Autavia dashboard timer stopped, the name was still available, and then CEO Jack Heuer decided to use it for the chronograph wristwatch the Swiss watchmaker launched in 1962 and produced until 1985. Since then, the Autavia had never returned as a collection until now.
Marking a new chapter for the original TAG Heuer heritage model first produced by the Swiss watchmaker in the 1960s, the new stand-alone Autavia collection for TAG Heuer makes the most of innovative watchmaking technology to appeal to a new generation of adventurers. The range boasts the versatility, ruggedness and reliability that characterized the original Autavia timepieces. Making use of the carbon-composite hairspring technology that distinguishes each piece as an Isograph, the avant-garde watchmaker builds on its heritage to continue to saga. The Autavia will now join the ranks of the Carrera, Monaco, Formula 1, Aquaracer and Link collections of TAG Heuer.
Hemsworth’s starring role as 1970’s McLaren driver James Hunt, fierce rival to Niki Lauda in the 2013 film, Rush, depicted TAG Heuer’s DNA in motor-racing as being one of the first brands to partner with the Formula 1. It was here that the relationship between Hemsworth and the prestigious Swiss watch brand strengthened; this naturally evolved with Chris officially joining the family of global brand ambassadors in 2015 with a launch event in Bennelong. To find our more about the collection, visit www.tagheuer.com.