IWC Schaffhausen Presents Their Pilot’s Watches in Singapore
IWC Schaffhausen celebrated the launch of their Pilot’s Watches with an exclusive cocktail event at the 1880 private members’ in Singapore.
For over 80 years, IWC has brought man’s dream of flying to our wrists with its prestigious Pilot’s Watches. Its story in aviation started in 1936 in Schaffhausen with the “Special Watch for Pilots”, which was developed by two keen pilots who knew the exact requirements of a timepiece for the aircraft cockpit. 12 years later, IWC’s engineers unveiled the Mark 11 – a purist, game-changing navigational ticker that continues to inspire the design and functionality of the company’s Pilot’s Watches until today.
Around 200 guests, comprising IWC’s valued clients, corporate and retail partners, members of the press as well as aviation enthusiasts participated in the joyous occasion, which took place at the 1880 private members’ club located along Singapore’s vibrant riverfront. They were joined by British pilot Matt Jones, who is also the co-founder of the Boultbee Flight Academy. Based in Goodwood in the south of England, the academy is the world’s first and only recognised training school for aspiring pilots of the legendary Spitfire aircraft.
A surprise highlight took centre stage at the main bar of 1880, which was specially outfitted in the same gentlemen’s club elements as Les Aviateurs, the Swiss watch manufacture’s stylish pilot’s bar on Rue du Rhône in Geneva. A curated list of five cocktails inspired by IWC’s role in aviation made up the menu of the pop-up pilot’s bar, which is the first of its kind in South East Asia. The exclusive evening was also decked with rousing musical performances by The Vibe and Maceo; a DJ set by Patrick Oliver; gastronomical delights whipped up by 1880’s own Colin Buchan; and a live monogramming station by The General Co.
The star of the evening was IWC’s new fleet of Pilot’s Watches, which made its debut, in January 2019, at the Salon International de la Haute Horlogerie (SIHH) in Geneva. The collection features three highly distinct sub-lines: Spitfire, which captures the outstanding engineering expertise of IWC with 100% in-house movements; Top Gun, which sports a line-up of models machined from robust innovative materials; and Le Petit Prince, which translates Antoine de Saint-Exupéry’s most famous literary work into stunning masterpieces of haute horlogerie. For more information about IWC Schaffhausen’s Pilot Watches, visit www.iwc.com.