TAG Heuer Celebrates 50th Anniversary in Monaco

TAG Heuer continued its 50th anniversary celebrations of the Monaco timepiece at the Monaco Formula 1 Grand Prix, the legendary event that gave the watch its name in 1969.

TAG Heuer Celebrates 50th Anniversary in Monaco

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TAG Heuer continued its 50th anniversary celebrations of the Monaco timepiece at the Monaco Formula 1 Grand Prix, the legendary event that gave the watch its name in 1969.

Hosted on the TAG Heuer Yacht, moored in the bay of the Principality, the party was attended by Patrick Dempsey, Bella Hadid, Winnie Harlow, Jourdan Dunn, Kai Lenny, Jean-Eric Vergne, Richard Madden and Daniel Bruhl. Guests enjoyed cocktails, evening dinner and a live performance by DJ Bob Sinclair.

Earlier that morning, invited guests attended a private tour of the Monaco Top Cars Collection Museum including a retrospective exhibition of the Monaco timepiece. This was followed by a track and pit lane tour, F1 qualifying sessions viewing from the exclusive TAG Heuer Lounge and a special debrief of the Grand Prix qualifications with Christian Horner, Team Principal of the Red Bull Racing Formula One team.

Like the race and city it’s named for, the Monaco is the epitome of elegance and prestige with a vintage flair. The world’s first automatic chronograph became legendary after Steve McQueen sported it in the classic 1970 Hollywood racing film “Le Mans.”

Since its debut, the Monaco watch and the Monaco Formula 1 Grand Prix, for which TAG Heuer has been the Official Watch since 2011, have had a strong connection – the most glamorous Grand Prix of the Formula 1 season gave its name to the TAG Heuer Monaco collection in 1969. The day before the celebrations, TAG Heuer unveiled the first of five new collector timepieces inspired by the original Monaco. Five creations of the timepiece will be successively revealed throughout 2019.

The daring and iconic design of the Monaco has made it instantly recognisable. Every aspect of the timepiece’s design was radical and went where no other watch had gone before in terms of design and technology. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement.


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