Bvlgari Weaves Design, Art and Science During 2019 Milan Design Week
Bvlgari brought on a thoroughly immersive experience at the 2019 Milan Design Week with two mind-blowing installations.
This year marks Bvlgari’s second time around exhibiting at Milan Design Week’s Fuorisalone, in which the renowned brand took over a 1000-square-metre space in the Indro Montanelli Public Gardens with two fetching installations that showcases a unique exploration of the connection between design, science and art.
At the spectacular Ulrico Hoepli Municipal Planetarium, Argentine artist Tomás Saraceno created a dialogue within the Planetarium and drew parallels between our planet and the rest of the universe. Bvlgari invited the artist to build a choreography between our world and the skies, which are presented using constellations of complex spider webs – including the golden strands woven by the Nephilia Inaurata species – meant to resemble floating galaxies.
The installation suggests an ability shared by both humans and non-humans to mould shapes and form universes, which are shown by the intertwined, small universes woven by different spider species. In the same vein, Bvlgari considers this sensitivity for composition and materials to be an expression of intuition and creative genius.
Bvlgari’s second installation, meanwhile, is a visual journey through the brand’s iconic collection of B.zero1, which celebrates its twentieth anniversary in 2019. Here, the duality between materials and technique is represented by a structure that calls to mind the enveloping circularity of the ring, through the blue of the cosmos and the gold of the stars and jewels.
The gold part of the installation is dominated by materials, with an itinerary showcasing Bvlgari’s unique way of making a classic material such as gold feel unexpected. It further explores the jeweler’s capacity to include unconventional raw materials in its creations, including ceramic and marble.
The blue route, on the other hand, explores technical mastery – symbolised through Tubogas, a complicated technique that Bvlgari adopted in the 1940s, which became emblematic of an ultra-contemporary style in the world of jewellery. Bvlgari’s enduring passion for reinvention can be discovered at the basis of the spiral for B.zero1, which was formed with Tubogas.
Bvlgari’s spectacular installations at the 2019 Milan Design Week embodies excellence in creativity, providing a dashing exploration of the aspects the brand has embodied throughout the years.