Splendid Sensory Journey of the Newly-launched The Macallan Edition No.4 in Indonesia
Embark on a splendid sensory journey of the newly launched The Macallan Edition No.4 experience in Indonesia.
The Macallan Edition No.4 had finally been launched and is available in Indonesia following its successful global launch. Taking a nod to Indonesian consumers interest in Single Malt, The Macallan invites you to embark on a splendid journey of the Edition No.4 experience whose great taste are meant to be savoured and enjoyed.
First launched at The Glassroom, The Ritz-Carlton Jakarta, Pacific Place, the event was attended by selected guests comprising industry leaders, media and friends of The Macallan. The guests were invited to embark on an immersive journey of discovering the Edition No.4 through virtual reality and 360-degree video experience in the transformed space mirroring those of the lush Speyside distillery landscape.
Aside from stimulating the senses with the wind and scent diffusion technology matched to the footage, the event also allows guests to direct their interactive experience with a mid-air gesture of the hands and choose which area of the distillery they would like to learn more about.
Exploring the whisky making process and unmasking the details of the creations for true transparency, The Macallan Edition No.4 is a distinct whisky that pushes the boundaries of innovation. Crafted from a combination of exceptional European and American oak casks, the whisky reflects the passion, traditions and craftsmanship that goes into the art of the perfect cask selection.
Relish in the invigoratingly zesty and vibrant single malt of bold and rounded honey with sweet apple note, sweet toffee, citrus fruit, ginger and nutmeg. Feel the subtle sensation of green wood and floral undertones in the nose and the sweet vanilla viscous mouth coating in the palate. The Macallan Edition No.4 is adorned with a natural colour of burnished copper and an ABV of 48.4%.
Keith Nair, Regional Brand Ambassador for The Macallan, says “Edition No.4 draws parallels with how The Macallan Distillery is constructed and showcases the lengths the brand goes to when creating single malt. Together with the opening of the new home of The Macallan, the launch marks yet another milestone for the brand as we take a bold step into a new era”.