Fendi’s FFreedom Shoes Collection Flaunts High-Tech Femininity
Making a new, unique statement in the shoewear world, Fendi releases FFreedom, a colourful and hyper-feminine collection.
The FFreedom Collection was born from the sculptural shoes presented during the Fendi Couture Fall/Winter 2018-19 collection in Paris. It evolved by using elegant fabrics, modern colours, unique drawings and contemporary models that have appeared on the Spring/Summer 2019 catwalk.
The collection takes inspiration from the namesake version of the FF logo, an unexpected winged symbol with a liberty allure that becomes a leitmotif on all models. The silhouette is defined by a squared shape with slightly rounded corners and curved heel with 3D details. This type of design requires meticulous workmanship.
The shoes are made using a technical material called ‘framis,’ which is traditionally used in the sports world and applied through a heat-sealing process. The FFreedom logo realised with the ‘framis’ is on both sides of the tip, whilst enriching like a real crystal jewel a refined version of the pump in satin.
The bold colour palette, from powder pink to fluorescent fuchsia, highlights the glamorous allure of the shoes. The FFreedom logo becomes whispered on sandals and pumps with a patchwork pattern, realised with different materials, like Lycra and mesh that are mixed and heat-sealed together.
Textured rubber lines, applied through high-frequency and injection, infuse the shape with additional three-dimensionality. The upper presents a contrasting zig-zag embroidery that apparently looks like a seam, adding a graphic twist to the design of the FFreedom. The final sporty yet stylish touch is given by a removable rubber ankle strap with the word Fendi.
Mules, heeled slingbacks and sneakers complete the style offer of this feminine yet fierce collection that is ready to become a new icon of the Maison, as well as a must-have for the contemporary and fashionable FENDI woman. Check out the FFreedom Shoes Collection on www.fendi.com.