TAG Heuer Reintroduces the Autavia Collection at Baselworld 2019
Avant-garde watchmaker Tag Heuer unfolds a new chapter with the launch of the Autavia collection, which debuted at Baselworld 2019.
TAG Heuer’s Autavia, when it was first launched, quickly became a hit because of its functionality, timeless style and numerous combinations. The stylish, cockpit-inspired watch incorporate eye-catching elements, aspects of which are rooted in the history of the line. At Baselworld 2019, TAG Heuer reintroduced the Autavia as a stand-alone collection, with models that bridge the gap between the past and future.
And what does that entail? TAG Heuer made use of the carbon-composite hairspring technology, therefore distinguishing each piece as an Isograph. This newly introduced collection boasts the versatility, ruggedness and reliability that characterised the original Autavia, which was first produced in the 1960s.
The name “autavia” comes from the combination of automobile and aviation – as it is a dashboard instrument used in racing cars and aircraft between 1933 and 1957. Though production of the dashboard timer stopped, the availability of the name led the watchmaker’s CEO at the time, Jack Heuer, to the decision of using it for the chronograph wristwatch they launched in 1962. The innovative timepiece immediately captured the energy and excitement of rally racing, and was legible in any condition.
The Autavia is now being reintroduced as its own collection, with seven references designed with the adventurous and daring spirit the Autavia is known for. The strap or bracelet of every model in the Autavia collection is interchangeable, making it suitable for any adventure or style. The latest versions of Autavia come in stainless-steel, three-hand models, with another two in bronze.
The original Autavia was known for making use of the latest technology, and these new models, as showcased at Baselworld 2019, are no different. As the heart of the mechanical watch, the hairpsring was the most difficult part to produce. The newly invented hairspring, introduced earlier this year, was created by a team of TAG Heuer mathematicians, physicists and chemists.
Discover TAG Heuer’s new and inspired Autavia collection, visit www.tagheuer.com/autavia.