Maserati to Premiere Limited Edition Levante Trofeo V8 in Geneva
Maserati to premiere Levante Trofeo V8 Launch Edition at the Geneva International Motor Show in March 2019.
In the Launch Edition of the Levante Trofeo V8, there will only be 100 units to the new model, adding even more to the hype that’s already buzzing around the upcoming 89th edition of the Geneva International Motor Show, one of the world’s leading premiere exhibition of the automotive industry. Along with the premiere of the Levante Trofeo V8, Maserati will also feature the entire MY19 Range in the GranLusso and GranSport trims.
Maserati is set to position the Levante Trofeo SUV as the protagonist of the stand, though it will also use the Geneva Show to premiere new interiors in PELLETESSUTA™, which is an exclusive new material made by Ermenegildo Zegna, specially for Maserati. The brand’s sporty DNA will still be in prominent display with the exhibition of GranTurismo MC, or Maserati Corse, which for this and the first time will come in an exterior of Grigio Lava Matte colour combined with interiors of carbon fibre.
Maserati’s Levante Trofeo Launch Edition will be available in Blu Emozione Matte colour, as well as unique paints Giallo Modenese and Rosso Magma. The interior will feature sports seats with a premium full-grain “Pieno Fiore” natural leather, with contrasting stitching and a “Trofeo” logo embroidered in sophistication on the headrest – available in either blue, red or yellow.
The sporty personality of the Levante is highlighted in new details, such as the “3D Touch” matt carbon fibre, the specific instrument cluster graphics, floor mats with metal Trofeo badges, and a Maserati clock with a unique dial. Of course, the on-board set up won’t be complete with a 1,280-watt, 17-speaker Bowers & Wilkins premium surround sound audio system that gives off a concert hall sound experience.
Maserati is focusing on highlighting distinct Italian qualities and the process of craftsmanship and customisation, which has led to its consideration to host, together with Ermenegildo Zegna, two other leading artisanal firms: internationally renowned Italian woodworking company Giorgetti and leading metalworking firm De Castelli – allowing for customised personalisation that is still significantly imbued with the Maserati tradition of innovation and sophistication.