Ermenegildo Zegna Unveils Final Chapter of ‘Defining Moments’ Campaign

Ermenegildo Zegna has unveiled the final installment of its “Defining Moments” campaign with short films directed by Oscar-nominated filmmaker Luca Guadagnino.

Ermenegildo Zegna Unveils Final Chapter of ‘Defining Moments’ Campaign

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Ermenegildo Zegna has unveiled the final installment of its “Defining Moments” campaign with short films directed by Oscar-nominated filmmaker Luca Guadagnino.

Ermenegildo Zegna, the world’s largest luxury menswear brand, has unveiled the final chapter of its “Defining Moments” campaign, with three short films directed by Academy Award-nominee filmmaker Luca Guadagnino in a project titled “All the World’s a Stage,” featuring three stars – Boyd Holbrook, André Holland, and William Chan, as they explore personal moments during their daily life.

Guadagnino, of course, is the Italian director known for his films I Am Love, Call Me By Your Name and Suspiria. “All the World’s a Stage” is from Ermenegildo Zegna Spring/Summer ‘19 collection, depicting the dynamic quality of men’s style and how it has evolved throughout the years. Luxury wardrobe, Zegna seems to be saying, is no longer confined within the space of an event but in fact part of everyday attire.

Boyd Holbrook is known for his role in Netflix’s “Narcos.” He’s one of the three stars featured in “All the World’s a Stage” campaign from Ermenegildo Zegna.

The short films follow each of the stars, in which they go about their rituals and choices that define who they are as people. Through the mastery of the visionary himself, “All the World’s a Stage” captures the seemingly effortless style through which men can move through their days, all the while being wrapped in comfort and quality.

Ermenegildo Zegna’s Luxury Leisurewear pieces offer a broad range of choices, from crewneck sweaters to trousers, bomber jackets to sneakers, with classic colours to match their philosophy of elevating the wearer’s everyday. It’s meant to fit every sort of character, a kind of versatility from the variety of products and the sort of essence embodied in each of them.

One can easily grasp the casual look from Holbrook, to the more sartorial vibe from Holland, while surely picking up Chan’s portrayal of the Ermenegildo Zegna XXX progressive blend between classic tailoring and streetwear. At the end of the day, it’s a set of full-on, encompassing depiction of what one ought to expect from Ermenegildo Zegna.


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