Gerald Genta 50th Anniversary Watch by Bvlgari

Bvlgari pays tribute to 50 years of Gerald Genta watchmaking genius and expertise with the unveiling of a special jumping hours’ platinum edition.

Gerald Genta 50th Anniversary Watch by Bvlgari

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Bvlgari pays tribute to 50 years of Gerald Genta watchmaking genius and expertise with the unveiling of a special jumping hours’ platinum edition.

Founded in 1969 by the designer and watch master genius, Gerald Genta was acquired by Bvlgari in 2000. 50 years later, his expertise soul and most of the company’s highly skilled watchmakers have been integrated into Bvlgari’s state-of-the-art manufacture in Le Sentier, Switzerland. Paying homage to the role that this one-time legendary Brand has played in Bvlgari’s watchmaking success over the past 18 years, the newly launched watch bears the original Gerald Genta logo on the dial.

Bvlgari’s fast-paced growth in the watch industry cannot be disconnected from the wise decision to purchase Genta Manufacture almost two decades ago. The acquisition of this exceptional know-how gave further confidence and ambition to Bvlgari to venture into haute horlogerie complications such as chiming mechanisms as well as eventually to envision and develop Finissimo ultra-thin movements that have garnered Bvlgari four world records to date. Another milestone that has achieved thanks to the Swiss watchmaker’s input is the simpler automatic base caliber Solotempo. Gerald Genta has been an accelerator and an inspiration for a Bvlgari Horlogerie to enter and establish itself in the top league of high-end Swiss watchmakers, as suggested by the many watchmaking Grand Prix awards and other distinctions won in the recent years.

Gerald Genta 50th Anniversary Watch.

The quality that Bvlgari enshrines in each of its watches is the traits that dare to be different as it works closely with talented master watchmakers of the Manufacture in Le Sentier Manufacture to push the boundaries of feasibility in terms of mechanical bravado as well as aesthetics. Capitalizing on the successful integration of Gerald Genta’s horological skills and brilliance with Bvlgari’s strong sense of style, the Octo Finissimo is now one of the Bvlgari’s most successful men’s watches. Add in Bvlgari’s jewelry-making skills and Italian flair and the result is exceptional.

Housed in the famous chunky, round Arena case, the Gerald Genta 50th Anniversary Watch features a smooth, wide, curved bezel in highly polished platinum. The jumping hours are displayed through a window at 12 o’clock, while the minutes are tracked on an arc spanning the top half of the blue lacquer dial, across which the minute hand travels and snaps back to zero every 60 minutes. Likewise, for the date, arranged in a smaller arc at 6 o’clock. The watch is powered by the BVL 300 Caliber with a bidirectional self-winding movement boasting a 42-hour power reserve, the complex mechanism is visible through the scratch-resistant sapphire case back.

With this commemoration, Bvlgari is also adding another icon to its Rinascimento watch portfolio. For further information or technical specification kindly visit www.bvlgari.com.


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