Burberry Releases Its Christmas Campaign
Burberry celebrates the eccentricity of a British Christmas through its new Christmas Campaign.
Exploring the celebratory Christmas traditions and rituals which is packed under the title of “Close Your Eyes and Think of Christmas”, the campaign is magnificently shot and directed by British artist and photographer, Juno Calypso. The campaign features all-star casts including Kristin Scott Thomas and M.I.A, who make their Burberry campaign debut, alongside previous campaign starts Matt Smith and Naomi Campbell. Naomi’s mother, Valerie Morris-Campbell, also marks her appearance in the campaign.
“I wanted to portray a more realistic British Christmas, but still shot through a fantasy lens. The campaign takes you through all the key seasonal rituals, both good and bad. That’s what brings us together,” said Juno Calypso of her inspiration behind her work.
From the unpredictable British weather to family togetherness, delayed trains and feasts, these themes are captured through Juno’s subverted an unexpected lens. The campaign is rooted in iconic Burberry pieces for men and women; from the trench coat, car coat, TB Monogram and archive-print scarves, to The Belt Bag, tailoring and evening wear.
Commenting on her involvement in the campaign, Naomi Campbell said, “Over the past few years, Burberry has become known for these campaigns and I feel honoured to take part in another one. I have always loved Burberry for its distinctive British feel and I am so excited to work alongside a cast which includes my own mother, Valeris. Working with her brought back so many memories of the holidays and traditions I had growing up – so that felt extremely special.”
A preview of the new Vivienne Westwood & Burberry collaboration also features in the campaign, worn by Naomi Campbell and Valerie Morris- Campbell. The 16-piece collection will launch in-store and online on 6 December.
For further information kindly visit www.burberry.com.