Mercedes-Benz’s Brighton Pop-Up Store
Mercedes-Benz has recently opened its largest seven weeks Pop-Up Shop this year in Brighton’s Churchill Square Shopping Centre.
The Pop-Up Shop invites customers to experience a selection of the most popular Mercedes-Benz models up close, including the brand new A-Class with MBUX infotainment system, and the all-electric smart EQ for four. The best-selling GLA can also be explored by customers, in the Approved Used Zone.
Along with the display of the replicas of the F1 teams’ racing suits and helmets, a Mercedes-AMG Petronas Motorsport Formula One™ simulator has also been installed to Allow motorsport fans to show off their track skills. Mercedes-AMG Petronas Motorsport branded merchandise are also available for purchase.
Some of the variety of gifts what will be available for purchase are stylish watches, branded keyrings and sleek luggage, as well as a selection of fragrances. Customers can also benefit from Christmas gift-wrap service, with all proceeds being donated to Mercedes-Benz’s charity partner Laureus.
Offering customers live feedback on special edition pieces is the integration of interactive displays in-store include the AMG sound wall which allows customers to hear Mercedes-AMG engines, as well as a wall of caps with ‘magic mirror’ display. Children will also be kept entertained with iPad games and a drawing station in the Kids Zone.
The Brighton Pop-Up Shop is a joint project between Mercedes-Benz Cars UK and Lookers, operating in Brighton, Gatwick and Eastbourne. The store is located on the lower level of Churchill Street Shopping Center, adjacent to Debenhams and Lakeland, and will open for seven weeks from November 22, 2010, to January 10, 2019, from 9.30 a.m. to 8 p.m. Monday to Friday, 9 a.m. to 7 p.m. on Saturdays and 11 a.m. to 5 p.m. on Sundays. For further information kindly visit www.mercedes-benz.co.uk.