An Exclusive Evening of TAG Heuer with Its Ambassador, Bella Hadid

TAG Heuer Brand Ambassador, Bella Hadid, stole the gaze of the crowd during an exclusive evening in Kuala Lumpur.

An Exclusive Evening of TAG Heuer with Its Ambassador, Bella Hadid

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TAG Heuer Brand Ambassador, Bella Hadid, stole the gaze of the crowd during an exclusive evening in Kuala Lumpur.

The exclusive evening which took place in the glistening rooftop of St Regis Kuala Lumpur Hotel, was attended by few icons from the world of fashion, music and sport, who come from Malaysia and other countries of South-East Asia. Amidst the glamorous night, were also found celebrities such as Neelofa, Scha Alyahya and socialites including Chryseis Tan, YM Tengku Puteri Iman Afzan Tengku Abdullah and Rebekah Yeoh.

Amelia Sillard, Vice-President TAG Heuer, with Bella Hadid.

On welcoming Bella Hadid and other guests, Amelia Sillard, Vice-President TAG Heuer, South-East Asia, said, “We are honoured to be hosting Bella Hadid for the first time in South-East Asia. Having Bella as our Brand Ambassador enables us to stay connected to the young generation, and to the brand’s spirit of Avant-Garde, innovation and disruption.”

An energetic fashion show on a floating catwalk featuring the TAG Heuer’s watches also filled the evening. Wrapped in the silhouettes of celebrated Malaysian fashion designer, Khoon Hooi, the TAG Heuer watches showcased by the models include TAG Heuer Formula 1 Lady, with a diamond setting and red berry strap matching the jewel tone of the outfit. Following, TAG Heuer Aquaracer collection in full and half ceramic for a trendy vibe and yet maintaining a sense of coolness. The fashion show was ended with a little sparkle with more opulent designs from Khoon Hooi paired with the TAG Heuer Carrera series. Laced in diamonds and lined in rose gold, the timepieces are the perfect accessory to be worn from day to night effortlessly.

Models walking down the ramp with highlighted collection of TAG Heuer.

Enlivening the evening, Bella Hadid took the stage with Hands Percussion, a renowned award-winning percussion ensemble, for a mind-blowing join performance. With the achievements attained by Bella Hadid is no stranger to pressure. Yet, her ability to not crack under pressure is what makes her the perfect ambassador for TAG Heuer.

The party was carried on with regional music maestro DJ Blink taking the deck at the end of the programme which swayed the night for an evening to be remembered throughout.

For further information on TAG Heuer kindly visit www.tagheuer.com.


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