A Dazzling Red-Carpet Gala Celebration to Mark Breitling’s Entry into China
Celebrating its entry into China, Breitling held a red-carpet gala night at Beijing’s breathtaking Phoenix Center on November 20, 2018.
Illuminated in sparkling blue light recalling Breitling’s corporate colour, the architectural wonder, Phoenix Center, welcomed an estimate of 500 invited guests in style. Notably, the event was attended by international movie stars and Breitling Cinema Squad members, Brad Pitt and Daniel Wu, along with surfer Sally Fitzgibbons and photographer and filmmaker Peter Lindbergh. They were joined by personalities from the worlds of fashion, high society, sport, music, and film, including Japanese fashion designer Motofumi “Poggy” Kogi, South Korean actress Shin Se-Kyung, Chinese actress Qi Wei, and Chinese actor Li Zonghan.
The venue was decorated stunningly to reflect the brand’s world of air, sea, and land while also creating an atmosphere of elegance and intrigue. Perfectly complementing the ambience is the brilliant live music performed by the Beijing Percussion Art Troupe, which distinguished itself at the 2008 Olympic Games, and by an orchestra selected from among Beijing’s leading virtuosos.
On inaugurating the gala dinner, Breitling CEO, Georges Kern, said, “Tonight marks the beginning of a new chapter for Breitling in China, and we are incredibly excited. We are thrilled to give you a look into what we call our legendary future, focusing not only on air but also on sea and land, together with our Breitling Squads, which include some of our most important partners, ambassadors, and friends.”
“Breitling opened its first Asian flagship boutique in Beijing only a few months earlier and we are strengthening our online and digital presence in Asia through our strategic partnership with Alibaba with the grand opening of the Breitling Tmall flagship store,” he added.
The event was also marked by the introduction of the watches in the new Premier family, which underpin the brand’s connection to its land environment and express an important part of Breitling’s current mission statement: to create timepieces for men and women of action, purpose, and style. One of the highlighted pieces from the Premier collection is the Premier B01 Chronograph 42 Bentley British Racing Green, a chronograph that honours Breitling partnership with a great British automobile brand.
Owning the reputation on its iconic pilot’s watches including, notably the Navitimer, Breitling also previewed two special pilot’s watches that will be launched next year, commemorating the history of legendary Curtis P-40 Warhawk plane. On hand to help celebrate were pilots from two different generations, Taylor Stevenson and 93-year-old Ollie Crawford, the oldest living pilot to have ever flown a Curtiss P-40 Warhawk plane.
Expressing his enthusiasm for the campaign, Brad Pitt said, “It’s great to be here in Beijing with Breitling. The brand is undergoing a transformation while also incorporating its history into the designs and I’m enjoying being part of it.”
Daniel Wu, who is enjoying his new role as a member of the Cinema Squad and told the audience, “I think you’ve seen that the Breitling campaign is unlike anything being done by anyone else. It’s very effective but I hope you can also get a sense of how much fun it is.”
To round out the evening, Georges Kern, Brad Pitt, and Daniel Wu, in true show business fashion, posed – with photographer Peter Lindbergh, appropriately – for a selfie. As Georges Kern pointed out, “I can’t think of anyone in the world better qualified to take this picture.”
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